Marlen Kruzhkov: Understanding joint ventures

Throughout the years, Atty. Marlen Kruzhkov has represented clients of Gusrae Kaplan Nusbaum PLLC on areas of corporate and transactional law. These include joint ventures.

Marlen Kruzhkov photo credit: assets.portfolio.com

A discussion on joint ventures

A joint venture is defined as the partnership formed by two or more individuals or organizations. The partnership involves undertaking a specific enterprise for a specific purpose, such as sharing technology, developing a product, or gaining entry to foreign markets. Under such agreement, partners contribute certain kinds of assets, and share in risks and profits.

Advantages and disadvantages of joint ventures

Joint ventures can help a business grow faster, increasing productivity and generating huge profits, without having to make use of borrowed funds.

Marlen Kruzhkov photo credit: elawyer.com

“Atty. Marlen Kruzhkov of Gusrae Kaplan Nusbaum PLLC has extensive experience in representing clients in general corporate matters such as joint ventures.”

They can be used to market a particular product using a partner’s customer database. They can also allow an entity to sell services or products owned by its partner.

But it is also important to consider certain risks before coming up with a partnership agreement. These include the possibility of having different objectives for the joint ventures, finding imbalance in levels of expertise, and having to cope with different cultures and management styles.

Marlen Kruzhkov photo credit: gkblaw.com

Atty. Marlen Kruzhkov is a member of the New York Bar and is admitted to practice in New York, New Jersey, Southern District of New York, Eastern District of New York, and District of New Jersey. He is also the chairman and founder of the Russian Speaking Business Attorneys Network (RUSBAN). Access more information at www.gkblaw.com